Privacy notice

This applies, such as when you:

• Visit our website at handpaintedbackdrops.co.uk, or any website of ours that links to this privacy notice;
• Engage with us in other related ways, including any sales, marketing, or events.

Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at hello@handpaintedbackdrops.co.uk.

Summary of key points

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with Hand Painted Backdrops LTD and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information? We do not process sensitive personal information.

Do we receive any information from third parties? We do not receive any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties.

How do we keep your information safe? We have organisational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.

How do you exercise your rights? The easiest way to exercise your rights is by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

1. What information do we collect?

Personal information you disclose to us

In Short: We collect personal information that you provide to us. We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us. The personal information we collect may include the following:

• names
• phone numbers
• email addresses
• mailing addresses
• job titles
• contact preferences
• contact or authentication data
• billing and delivery addresses

Sensitive Information. We do not process sensitive information.

Payment Data.Payments are processed by Stripe on Stripe’s own secure checkout — your card number and security code go directly to Stripe and are never received or stored by us. We receive only confirmation of payment together with the order and delivery details. You may find Stripe’s privacy notice at stripe.com/gb/privacy. All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and other technical information. This is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes. Like many businesses, we also collect information through cookies and similar technologies. The information we collect includes log and usage data, device data, and location data.

2. How do we process your information?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We process your personal information for a variety of reasons, including: to facilitate account creation and authentication; to deliver and facilitate delivery of services; to respond to user inquiries and offer support; to send administrative information; to fulfil and manage your orders, payments, returns, and exchanges; to enable user-to-user communications; to request feedback; to send you marketing and promotional communications (in line with your preferences — you can opt out at any time); to deliver targeted advertising; to protect our Services; to identify usage trends; to determine the effectiveness of our marketing; and to save or protect an individual’s vital interest.

3. What legal bases do we rely on to process your information?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law. If you are located in the EU or UK, the General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on: consent; performance of a contract; legitimate interests; legal obligations; and vital interests.

4. When and with whom do we share your personal information?

In Short: We may share information in specific situations described in this section and/or with the following third parties. We share personal information only with the service providers who help us run the shop, and only what each needs for its job:

• Stripe — payment processing at checkout (your payment details go directly to Stripe).
• Transglobal Express and its courier partners (e.g. DHL, UPS) — your name, delivery address, email and phone number, so your order can be delivered and tracked.
• Supabase and Vercel — the platforms that host our website, customer accounts, and order records.
• Our email providers — to send order confirmations, account emails and (only if you subscribed) our newsletter; every marketing email includes an unsubscribe link.
• Google Analytics — only if you accept analytics cookies via our cookie banner (see section 6).
• Anthropic— if you use the chat assistant on our site, the messages you type into it are processed by Anthropic’s AI service to generate replies. Please don’t enter personal details into the chat that aren’t needed for your question.

We may also share information in connection with business transfers (any merger, sale of company assets, financing, or acquisition), and where required by law. We never sell your personal information.

5. What is our stance on third-party websites?

In Short: We are not responsible for the safety of any information that you share with third parties that we may link to or who advertise on our Services, but are not affiliated with our Services. The inclusion of a link towards a third-party website, service, or application does not imply an endorsement by us. Any data collected by third parties is not covered by this privacy notice. You should review the policies of such third parties and contact them directly to respond to your questions.

6. Do we use cookies and other tracking technologies?

In Short: Only essential cookies by default; analytics runs only if you accept it. We use a small number of strictly necessarycookies and similar browser storage: keeping you signed in to your account and remembering your basket. These are required for the shop to work and don’t track you across other sites. Analytics (Google Analytics) is off by defaultand only starts if you click “Accept” on our cookie banner; declining keeps it off, and you can clear your browser’s site data at any time to be asked again. We also keep a fully anonymous count of page visits that uses no cookies and stores no IP address or personal information.

If you accept the cookie banner, we may also collect first-party usage insightsto help us improve the shop: which pages are viewed, how they are scrolled, and where on the page visitors click or tap, which we may review as an anonymised visual summary of a browsing session. This is built and hosted entirely by us — no data is shared with any third party. It is designed so it cannot capture personal information: anything typed into any field (names, addresses, logins, search terms) is replaced with placeholder characters on your device before anything is sent to us, payment forms are never captured, no IP address is stored, and no identifier links the session to you. These insights are kept only briefly and deleted automatically, typically within 30 days. Declining the banner keeps all of this off. The same applies in our shopping app if you choose “Allow” when asked about anonymous usage sharing — there we collect only screen visits and tap positions, never screen contents, and you can decline at the prompt.

7. How long do we keep your information?

In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this privacy notice unless otherwise required by law. No purpose in this notice will require us keeping your personal information for longer than twenty-four (24) months past the start of the idle period of the user’s account, except that order and invoice records are retained for up to six (6) years as required by UK tax and accounting law. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it, or securely store it and isolate it from any further processing until deletion is possible.

8. How do we keep your information safe?

In Short: We aim to protect your personal information through a system of organisational and technical security measures. However, despite our safeguards, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. Transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

9. Do we collect information from minors?

In Short: We do not knowingly collect data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If you become aware of any data we may have collected from children under age 18, please contact us at hello@handpaintedbackdrops.co.uk.

10. What are your privacy rights?

In Short: In some regions, such as the European Economic Area (EEA), United Kingdom (UK), and Canada, you have rights that allow you greater access to and control over your personal information. These may include the right to request access and obtain a copy of your personal information, to request rectification or erasure, to restrict the processing of your personal information, and, if applicable, to data portability. If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You may withdraw your consent at any time, and you can unsubscribe from our marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us.

11. Controls for do-not-track features

Most web browsers include a Do-Not-Track (‘DNT’) setting. We honour it:when your browser sends a DNT signal, our analytics stays off entirely and the cookie banner isn’t even shown, regardless of any earlier choice.

12. Do California residents have specific privacy rights?

In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information. California Civil Code Section 1798.83 (the ‘Shine The Light’ law) permits our users who are California residents to request certain information about our disclosure of personal information for direct marketing purposes. Hand Painted Backdrops LTD has not disclosed or sold any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months, and will not sell personal information in the future.

13. Do we make updates to this notice?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws. The updated version will be indicated by an updated ‘Revised’ date and will be effective as soon as it is accessible. We encourage you to review this privacy notice frequently.

14. How can you contact us about this notice?

If you have questions or comments about this notice, you may email us at hello@handpaintedbackdrops.co.uk or by post to:

Hand Painted Backdrops LTD
Suite 9b, Turner Business Centre
Manchester, Lancashire M2 1RU
United Kingdom

15. How can you review, update, or delete the data we collect from you?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please contact us.